Keeping it Real: Edibles, Concentrates, and Topicals
Canadian Legalization of Edibles
Has it been a year already? Marking the anniversary since the legalization of cannabis in Canada brings with it an even more exciting milestone for the market - the addition of edibles, concentrates, and topicals. It's a promising step for the industry at large in encouraging healthy competition. More importantly, it shines a light on the behind-the-scenes work to ensure safe practices and responsible processing for every product bound for the market.
Reaching this point in the journey of legalization certainly didn't happen overnight. It's a significant shift in both policy and mindset that hasn't happened since the end of alcohol prohibition. In fact, this recent news has been in the works for years, just not out in the open. A task force comprised of consultants, federal bodies, and industry experts have been leading studies and gathering facts to develop the framework for what's been coined 'Legalization 2.0'.
What took so long exactly? Most of those closed-door conversations centered around establishing what safe consumption limits looked like, which standard packaging rules to apply, and how to enforce specific marketing standards. As straight forward as those measures may seem to anxious consumers, it's a learning curve that will take some time for even for the most prepared in the industry to get right, and a valid reason behind the uncertainty on how soon products will hit stores. In line with Health Canada’s mandatory 60-day notice period for companies to submit documented proof of compliance, it's assumed the mass availability of such products won’t happen before January of 2020.
For more information on Canadian Regulations, visit the Government of Canada website.
A Battle with the Black Market
While a progressive move, Canada's strict regulations on cannabis are set to ensure the health and safety of the public, with ambitions to displace the industry’s black market. Global research consultancy firm Deloitte estimates that the second wave of cannabis legalization is expected to open a $2.7 billion market in Canada, with cannabis-extract-based products accounting for about $1.6 billion. Figures like these pose a question of how the 'bad guys' fit into that future equation. Recent scandals of THC-vaping products suggested to be tied to illegal vendors have created an air of caution with consumers and opened the gates of opportunity for those able to answer the demand with safe, consistent, and affordable product lines. As the legal industry matures and responds to the factors that have kept the illegal side booming -- which include cost, location, and supply -- it’s bound to cut deep with the black market.
From gummies and creams, cookies, and shatter, keeping these edibles, concentrates, and topicals pure doesn't start in the storefront, rather begins in the stage of turning flower into extracted oils. When it comes to extracting with the cleanest process and producing a pure broad-spectrum output, CO₂ remains the reigning champ. Unlike butane and ethanol methods that are toxic and flammable, CO₂ extraction uses temperature and pressure to produce a clean, quality pull of essential compounds. No harsh residual chemicals or contamination of harmful toxins within the final product - be it concentrates, topicals and edibles - means you can count on it being 100% pure cannabis, and 100% safe.
Learn more about the pure process of CO₂ extraction in our Guided Tour.